Tag Archives: negative feedback

How to hug your haters

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Who needs praise and positive reviews? I’ll take a hater any…

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Video: How to use social media for crisis management

For most brands, social media ROI means “return on investment.” But for some brands, it also means “rescue of image.” According to Debbie Curtis-Magley, Director of SAP Cross-Cloud Social and Community at Ariba, social media can be a great tool for influencing positive word of mouth about your brand. You just have to use it…

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Ask an artist to help you start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…

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10 tips for achieving 100% customer satisfaction

This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. As a furniture manufacturer and e-commerce retailer in High Point, North Carolina, Simplicity Sofas specializes in furniture for small spaces. And after more than six years in business and…

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How to turn a bad review into a better review

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do…

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4 tips for dealing with angry customers and negative word of mouth

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” 1. It happens to everyone, so plan for it Every company — in every industry — faces negative word of mouth. Even the most…

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The 3 types of negative word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter how great your company is, you’re going to experience negative word of mouth. Even the most loved companies in the world get…

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Can you turn a critic into a raving fan?

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Is it possible to turn a critic into a raving fan? Should you ever feed a troll? Should you even engage for fear of starting a flame war? In my experience, the answers to all of these questions…

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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