Join our Andy Sernovitz for a free live webinar on simple, hands-on word of mouth marketing and social media tips you can immediately put into action to generate traffic — hosted by the National Restaurant Association. Andy will join Derrek Hull, the National Restaurant Association’s manager of marketing and communications and blogger-in-chief, and they’ll be…
Tag Archives: National Restaurant Association
WOM lessons from the 2009 NRA Show: Give them something to take home
Supergenius Example #5: Nueske’s Having fresh bacon samples is a pretty good way to get people to stop by your booth. Nueske’s did it with their cherrywood smoked variety that they tout as having no nitrates or artificial flavors. After a few samples, the spokesperson hands you a brochure with recipes on how to include…
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WOM lessons from the 2009 NRA Show: Get their signature
Supergenius Example #3: Eco Products Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth. But instead of the normal raffle, participants were also asked to add their signature to a pledge that read: “We the People of the restaurant and hospitality industry, in order…
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