Tag Archives: museum

WOM Tip #323: Showing is more remarkable than telling

People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts. For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales…

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How Rembrandt inspired great word of mouth marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…

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