Tag Archives: microsoft

Video: How Microsoft tells their customers’ stories on Instagram

Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…

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3 things that carry word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your most memorable mission statement, your fanciest technology, and your nicest customer service rep may be worth talking about, but they need something to…

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Video: How Microsoft uses storytelling to earn word of mouth

“Welcome to Nobody Cares, population: six billion.” That’s Microsoft Social Media Manager Rob Wolf explaining one of the reasons why it’s difficult to get customers to share your message: If you don’t know what they find interesting, you’re not going to get their attention. How does Microsoft get them to care? Storytelling — because Microsoft…

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Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

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How Microsoft uses influencer programs to empower fans — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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3-Minute WOM Lesson: How to create timely conversations

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers are on the lookout for moments that are especially suited to starting conversations,…

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How Microsoft is improving customer service through social media — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

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Microsoft: The Microsoft Experience — Live from BlogWell

1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media.  People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate.  One of our most important segments is very active on Facebook….

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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