Tag Archives: marketing training

The 8 essential word of mouth training books

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] At WordofMouth.org our required reading list is full of fantastic books by word of mouth leaders who get it. And while we easily could…

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Word of Mouth Tip #40: Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw‘s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes…

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Word of Mouth Tip #19: Old tricks still work

Gotta’ love the new tools and tricks available to word of mouth marketers today. Facebook, Twitter, YouTube, Flickr — they’re all powerful, cheap, and fun. But while you’re exploring them, don’t forget the classic stuff that never fails to create word of mouth (and in fact, as more marketers forget about them, they’re becoming more…

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Issue #269: Learn word of mouth marketing in one intense, thrilling day — live in Austin, May 10

Come to the amazing Word of Mouth Crash Course on May 10 in Austin. It’s the “How to be Great at Word of Mouth Marketing” conference, and it’s the only one like it in the world. You’ll experience 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day….

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Join us in Dallas for BlogWell: How Big Brands Use Social Media on Jan. 24

Hear social media leaders from brands like Texas Instruments, Shell, AT&T, Coldwell Banker Real Estate, AMD, and United share 8 great case studies on corporate social media at BlogWell. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned and providing practical, how-to…

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How to keep your brand safe and ethical in social media — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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BlogWell New York to feature social media case studies from Scholastic, GE, H&R Block, Walmart, and more

We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29. The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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