Tag Archives: LinkedIn
Blog, Videos October 10, 2014

Video: How GE earns millions in revenue with employees’ social networks

By

Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…

Read More Comments Off on Video: How GE earns millions in revenue with employees’ social networks
Blog, newsletter July 30, 2013

3 fantastic follow-ups customers will talk about

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Remarkable companies always follow up with their customers. Why? It helps them learn more about their fans, catches negative feedback before it hits the…

Read More Comments Off on 3 fantastic follow-ups customers will talk about
Case Studies, Videos August 31, 2011

How Chevron is using LinkedIn to target decision makers — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More 1 Comment
newsletter April 12, 2011

3-Minute WOM Lesson: How to create timely conversations

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers are on the lookout for moments that are especially suited to starting conversations,…

Read More Comments Off on 3-Minute WOM Lesson: How to create timely conversations
Case Studies October 27, 2010

How CME Group is connecting with their fans on Twitter and LinkedIn — live from BlogWell

By

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…

Read More Comments Off on How CME Group is connecting with their fans on Twitter and LinkedIn — live from BlogWell
Events October 16, 2009

Upcoming GasPedal events

By

10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard,…

Read More Comments Off on Upcoming GasPedal events
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More