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How to make decisions to tell the story you want told by customers

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Making the right decisions to tell a story you’re proud of begins with holding up a mirror to yourself…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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