Tag Archives: Kevin Lee

3 tips from Yelp’s Kevin Lee on how to work with online reviews

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Working with customer feedback and reviews is an essential word of mouth skill. More and more customers are embracing the opportunity to become amateur critics,…

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Kevin Lee: How to Work with Online Reviews — live from Word of Mouth Supergenius

11:55 — Bergen Anderson introduces Yelp.com‘s Kevin Lee. 11:56 — People are paying a lot more attention to online reviews.  Here are some dos and don’ts. 11:56 — People trust folks they already know. What’s starling is that an equal proportion of people put just as much trust in what they find on a brand…

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Yelp’s Kevin Lee on how to work with online reviews — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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