9:35 — Jim Lovelady introduces Randy Lopez of Johnson Gray Advertising. 9:36 — Randy introduces his background with non-traditional marketing and guerilla marketing. 9:36 — Randy: My background is really working with companies that have no real budget. 9:36 — Randy: Having no money can actually be freeing — it really puts you in that…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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