This is a guest post by marketing consultant, speaker, and author John Jantsch. The ideas in this post are drawn from his most recent work, The Commitment Engine — Making Work Worth It. Find more information at www.makingworkworthit.com. I use the idea of “hero” a fair amount when I talk about marketing stories. I don’t use…
Tag Archives: John Jantsch
John Jantsch on Duct Tape Marketing — live from Word of Mouth Supergenius
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius author discussion, “Duct Tape Marketing,”…
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Duct Tape Marketing — live with John Jantsch
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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A pleasant surprise never fails to create word of mouth
A little surprise gift that tops off an already-excellent customer experience remains one of the best ways ensure your customers tell the next five people they see about you. Cafe Augusta — a new restaurant in Lenexa, Kansas — not only offers great service and great food, but they also surprise customers with a free pint…
