Tag Archives: Jeppson’s Malort
Blog, WOM Tips October 1, 2012

WOM Tip #45: Don’t make something for everyone, make something for someone

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It’s really, really hard to design a product for the masses that’s worth talking about. You’re better off making something for a specific group of people — something they’ll absolutely love. Even if the rest of the world hates it, that’s OK. It’s not for them. The result is a polarizing product that has raving…

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