Tag Archives: Jennifer Robers

Video: How Cisco gives their sales reps the tools to build relationships with customers

At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts, Cisco’s Marketing Manager, it’s helped them build better networks and reach more customers. But they didn’t get there without some training and lessons learned along the way. Check out Jennifer’s case study on social selling in this presentation at SocialMedia.org’s Member Meeting.

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