Tag Archives: IKEA

WOM Tip #145: Your influencers can show up in unexpected places

Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…

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WOM Tip #544: Partnerships re-energize word of mouth

IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…

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Who are your talkers?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] All great word of mouth projects start with a focus on talkers — the people actually spreading the conversations. If you don’t have them,…

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The ingredients of a buzzworthy company

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company…

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7 things you’re already doing that could be more remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways…

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6 ways big brands are earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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3-Minute WOM Lesson: How to make great word of mouth topics

Topics are the ideas, features, and attention-grabbers you use to give your talkers something to talk about. You should be creating and testing as many as you can, as often as you can, until you find a few that really take off. What to remember when developing yours: 1. Keep it simple 2. Make it…

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3-Minute WOM Lesson: How to get word of mouth ideas from fans

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new ideas on how to create conversations, don’t forget to look to the…

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