Tag Archives: human
Blog August 12, 2015

Leaders: Set the tone and give “permission” to be real

By

This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Beloved companies aren’t afraid to be themselves. They give employees permission to drop the “corporate veneer.” They encourage employees to take…

Read More Comments Off on Leaders: Set the tone and give “permission” to be real
Blog July 15, 2015

Evaluate how real you are in the moments of connection

By

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in…

Read More Comments Off on Evaluate how real you are in the moments of connection
Blog, newsletter May 26, 2015

Give your employees the chance to start word of mouth

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…

Read More Comments Off on Give your employees the chance to start word of mouth
Blog May 21, 2015

Give them your heart… and then your head

By

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Clients have high expectations of us and rightly so. And I think that most companies (and employees) bust a hump to meet and exceed…

Read More Comments Off on Give them your heart… and then your head
Blog April 30, 2015

In a world of stuntvertising, Taylor Swift schools brands

By

This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Make them cry. When speaking to marketers about what kind of advertising…

Read More Comments Off on In a world of stuntvertising, Taylor Swift schools brands
Blog February 26, 2015

Let the front line be human

By

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The front line has been programmed to get a certain output. It might be closing the call within…

Read More 1 Comment
Blog February 4, 2015

How your brand should tell a beautiful story

By

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Before you do anything, please watch this: It’s almost perfect, isn’t…

Read More Comments Off on How your brand should tell a beautiful story
Blog January 14, 2015

Storytelling, storytelling, and more storytelling

By

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree…

Read More Comments Off on Storytelling, storytelling, and more storytelling
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More