[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We often tell our readers to sweat the details, to look for the small stuff that can make a big difference for their customers…
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Word of Mouth Tip #107: Your best talkers aren’t always your best customers
Great talkers aren’t necessarily big spenders or loyal customers. Take 15 minutes today to try this: Look for a group of talkers who have never spent a dime with you. They’re journalists, analysts, doctors, teachers, mechanics, bartenders, barbers, plumbers, waiters — they’re people who talk to your customers every day. How a word of mouth…
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