Tag Archives: holiday pack

Word of Mouth Tip #84: Do something silly

Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird. Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about. How…

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3-Minute WOM Lesson: 3 people fans can introduce you to (other than their friends)

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If your word of mouth program is focusing specifically on the friends of your fans, you might…

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