Tag Archives: hiring

How to use word of mouth for recruiting

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve gone through the regular channels, you’ve posted your job openings in the right places, but the job applications you’re looking for just aren’t…

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Use word of mouth to score your next job

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…

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WOM Tip #164: Make tech stuff more buzzworthy by making it more meaningful

If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message. Here’s why: QR codes are notorious for…

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How to hire customer service superheroes

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Andrew Becraft. Say you’re going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you…

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Word of Mouth Tip #110: Make your job ads remarkable

Every time you make something remarkable — your products, your customer service, your policies — good things happen. Want to get more applications from smart job seekers, for example? Make a job ad worth sharing. Check out the job ad below from the always-creative team at Old Spice’s agency, Wieden + Kennedy. Not only do…

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Word of mouth builds the business: staffing your store to spread the word

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. They are the…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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