Tag Archives: Geno Church

Excerpt from “Brains on Fire”

The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.

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Geno Church: How to get people talking offline

10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…

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How to create offline word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…

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How Fiskars created their incredible fan community

Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors —  did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…

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Video: How to get people talking offline

Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.

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Case Study: Fiskars — live from Word of Mouth Supergenius

2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…

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Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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