Tag Archives: General Mills

3 unusual partnerships that inspire word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Something cool happens when you work together with another company: you share fans and word of mouth. But sometimes the most remarkable partnerships aren’t…

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Video: What General Mills looks for in community managers

Aaron Miller shares how they’re building a new team of community managers to act as the voice of their brands.

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David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius

11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…

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General Mills: Reaching Influencers in Social Media — Live from BlogWell

4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc.  General Mills is in the process of going social and different brands are in different places.  For example, Betty Crocker has been getting…

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Social media case study from Mark Addicks of General Mills

Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Good morning from BlogWell — and a big thanks to General Mills!

Good morning! We’re just getting set up at BlogWell here in Minneapolis, hosted by General Mills. Thanks The event is sold out, we’ve got some amazing case studies in corporate social media lined up, and the facilities are fantastic. We’re especially grateful for the generous support of lead sponsor Globalpark, as well as sponsors Jive,…

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Dell’s Lionel Menchaca: Blending community and e-commerce

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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BlogWell: How Big Brands Use Social Media is nearing a sellout!

As we’re nearing the final preparation stages for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — next Thursday on August 13, we’re excited to announce that we’re almost sold out! While you can still currently register online, we’re expecting to close it soon. And because the event is…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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