Tag Archives: Gayle Weiswasser

How Discovery Communications used social media to reinvent Shark Week — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How Discovery Communications used social media to reinvent Shark Week — live from BlogWell

Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…

Read More 1 Comment
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More