Every company has imperfections. Things go wrong, delays pop up, missteps happen, or something slips through quality control. It happens to even the best of brands. But the great companies — the ones whose fans will defend them even when things go sour — are the ones who see these stumbles as opportunities to earn…
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Word of Mouth Tip #25: Turn a negative into a positive
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Word of Mouth Tip #81: Let them personalize it
Letting your fans put their own spin on your work helps them create a sense of ownership in what you’re doing. It makes it possible for them to build a stake in it — and when that happens, they’re much more likely to spread it amongst their friends. How a word of mouth supergenius does…
Word of Mouth Tip #78: Help talkers show off your best work
Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…
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Word of Mouth Tip #92: Happy customers are better at finding new customers than you are
So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…
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Word of Mouth Tip #11: Make the routine remarkable
Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…
Word of Mouth Tip #42: Bring people together
You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…
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