Tag Archives: GasPedal

Word of Mouth Tip #83: Have some fun with social media

Sure, social media tools can be powerful and, at times, complicated — but if you’re getting overwhelmed, it may be time to take a step back and reconsider why you’re using them in the first place. Above all, social media makes it easy to directly reach your talkers. These tools make it easy to share…

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Word of Mouth Tip #82: Earn fans at the counter

Don’t let customers walk out of your store without offering them the chance to opt-in to get future contact from you. Offer sign-ups for your newsletter and let them know how to find you on Twitter, on Facebook, and anywhere else you communicate with fans. This is how you turn one-off sales into long-term relationships….

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Word of Mouth Tip #60: Put your fans’ loyalty on the wall

One of the challenges about the love your fans have for you is that it’s often quiet. It’s pillow talk. It’s passive. It’s hushed. That’s why we’re here — to help this love get out in the open. To make it louder. To show it off. This is the fun part. How a word of…

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Word of Mouth Tip #51: Ask yourself, “What have we done for our biggest fans lately?”

Take care of your biggest talkers, your best customers, and your most loyal fans. This is where a lot of your word of mouth momentum is, and a little effort with this attentive audience can mean a big boost in conversations. How a word of mouth supergenius does it: The Home Depot found a simple…

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Word of Mouth Tip #40: Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw‘s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes…

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Word of Mouth Tip #19: Old tricks still work

Gotta’ love the new tools and tricks available to word of mouth marketers today. Facebook, Twitter, YouTube, Flickr — they’re all powerful, cheap, and fun. But while you’re exploring them, don’t forget the classic stuff that never fails to create word of mouth (and in fact, as more marketers forget about them, they’re becoming more…

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Word of Mouth Tip #36: Surprise them with something special

Little surprises can create lots of conversations. Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note. How a word of mouth supergenius does it: Butterfly Sushi here in Chicago does great things with sushi, but they also…

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Word of Mouth Tip #12: Make it easy for people to steal your logo

When someone is about to write an article about you, blog about you, or mention you in a newsletter, there’s a good chance they’ll look to your website to use your logo. This is great, as long as the image looks like it’s supposed to. But too often, companies make it difficult by burying the…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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