Tag Archives: Flickr

3-Minute WOM Lesson: How to make your website easier to share

If you could get just a few more people to share your website every day, how many more people could you reach in a year? Get started by focusing on these basics: 1> Put a tell-a-friend form on every page 2> Host your content elsewhere 3> Make everything easy to steal 1> Put a tell-a-friend…

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3-Minute WOM Lesson: 3 basics for helping your content spread

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need an advanced degree to be an amazing word of mouth marketer, you just need…

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Lululemon invites fans to share photos of themselves from around the world

Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world. Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of…

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Issue #140: 3 tips to better word of mouth for your event

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…

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Issue #135: Word of mouth for trade show exhibitors

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers…

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Lava Row uses word of mouth to get a new slogan

When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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