Tag Archives: feedback

WOM Tip #209: Don’t let “Sold Out” be the last word

ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…

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How to show your customers you care about their feedback

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People appreciate knowing they’ve been heard. That’s why companies who take their customers’ feedback to heart are the ones who earn loyal customers and…

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3 fantastic follow-ups customers will talk about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Remarkable companies always follow up with their customers. Why? It helps them learn more about their fans, catches negative feedback before it hits the…

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How to get everyone to see your fans’ love

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and…

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3 ways to get your regulars to spread word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes your company’s biggest fans aren’t talking about you. Why? That new customer excitement has turned into return customer loyalty — which is still…

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Getting great reviews is easier than you think

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You can’t get awesome reviews without being awesome First and foremost, you need to be a great business that sells something fantastic. No amount…

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How to make new fans into raving fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve heard us say before that new customers are often the most vocal customers. But how do you get them to keep recommending your…

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3 ways a great thank you gets people talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s great when people say nice things about you. Positive reviews, blog post shout outs, and Facebook likes are your fans’ ways of advocating for your…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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