Tag Archives: feedback

3 ways to let your talkers own a piece of your business

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….

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WOM Tip #478: Own your mistakes to make the solution that much better

When most companies screw something up, they want to fix the problem so fast you forget it ever happened — which is great. But sometimes, owning up to the problem can be just as remarkable as making it right. For example, before Hootsuite, a social media management tool, updated their dashboard design, people hated it….

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To the entrepreneur and small business owner: Know and track customer issues

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The frontline talks to your customers every day. On a regular basis, sit yourself down and ask them…

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Customer experience competency: Customer listening

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Every day customers tell you about what’s broken and what’s getting in the way of their wanting to…

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4 tips for a great customer feedback form

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Feedback forms are the unsung heroes of word of mouth. They’re one of the best ways your customers can tell you how to make…

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When am I going to review this backpack?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I’ve had it for years. It’s as good as new, after non-stop…

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Be nice when you say bad things online

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Is anyone still willing to argue that consumer reviews are not…

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What are you doing to generate word of mouth?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s…

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