Tag Archives: fast food
Blog, WOM Tips September 23, 2013

WOM Tip #185: Make your event reservation-only

By

When restaurants give away something good for free, you know there’s going to be a line, chaos, and generally, an unpleasant experience. And while some stores are willing to deal with the lapse in good service to get tons of customers through the door, they’re forgetting one important thing: The customer experience is not about…

Read More Comments Off on WOM Tip #185: Make your event reservation-only
Blog, Videos July 5, 2013

Video: How Wendy’s is using social listening to spark bigger word of mouth

By

According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…

Read More Comments Off on Video: How Wendy’s is using social listening to spark bigger word of mouth
Case Studies August 3, 2009

Sometimes, it’s about what you don’t sell

By

A lot of buzz-generating ideas center on introducing something new or adding something to your product line. But for Austin-based fast-food restaurant Cabo Bob’s, their topic is about what they don’t sell. Cabo Bob’s is officially the first fast-food restaurant to be high-fructose corn syrup (HFCS) free, serving only sodas made with pure cane sugar…

Read More Comments Off on Sometimes, it’s about what you don’t sell
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More