Tag Archives: facebook

WOM Tip #433: Being yourself is remarkable

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…

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Video: How Grainger makes their customers the heroes

Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and you probably don’t think about where it comes from either). But Grainger didn’t become one of Fortune’s “Most Admired Companies” by being invisible…

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Video: How Moen inspires word of mouth through influencer outreach

Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…

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Video: How McCormick adjusted their strategy to reach a new audience

It’s no secret that social media offers greater access to millennials, whose tendency to spend and share makes them an ideal audience. But what do you do when your product doesn’t have Gen Y kicking down your door just yet? If you’re McCormick, you rebrand, revamp, and find a new way to appeal to them….

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Video: How ComEd used a sweepstakes to start conversations with their customers

Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from…

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WOM Tip #203: Don’t ignore your fans’ bizarre requests

At some point, you’re probably going to get a weird request from a fan — something you didn’t see coming, something the handbook doesn’t cover. Some companies find nice, scripted ways to decline these offers. Or worse, some companies ignore them. But others recognize these wacky requests as an opportunity for making a raving fan….

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Word of Mouth Tip #102: Put customer love where everyone can see it

It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…

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How Autodesk is engaging fans on Facebook with live broadcasts

Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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