Tag Archives: Events

Video: How Novartis pulls off word of mouth despite strict regulations

Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…

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3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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3 ways to hold more remarkable events

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to…

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3 tips for earning more word of mouth at conferences

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies…

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Video: How Raytheon got people talking about one of their top secret events

Sometimes the people that will talk about you the most aren’t the ones buying your stuff, but they’re still great advocates for your brand. These people are called your talkers and for Raytheon, they’re people like military families, veterans, aviation enthusiasts, and staffers — not the military generals actually signing the contract. That’s why, when…

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How to create buzz with an event

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Events are great ways to get your customers together and get them pumped up about you, your stuff, or your mission. They give your advocates an…

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Word of Mouth Tip #148: Do something worth talking about in your store window

Real-life, in-person experiences are special word of mouth opportunities. They bring people together, they create excitement, and they get people talking. Retailers have a great opportunity with their physical location. It gives them a venue to create events — something the online guys just can’t do. Over in Sweden, for example, retailer NK teamed up…

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Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20

Join our CEO Andy Sernovitz and Dave Kerpen, CEO of Likeable Media, for a free webinar this Friday, April 20. Together they’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify these conversations. You’re going to learn how to identify your talkers, how to give them…

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