Tag Archives: event

Throw these 3 events for your customers to earn their word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great events are gold mines for word of mouth. If you can put on something your customers want to bring their friends to, you’re…

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Video: How Paychex got employees to share the (right) word of mouth message

Many business have a fear that if they ask employees to talk about them, the wrong message might come out. That’s especially true with social media. For Joe Schaeffer, Paychex’s Social Program Manager, that fear came with a social media push on their employees’ most popular event of the year, simply called, Conference. According to…

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Video: How Waste Management spread the word about sustainability at The Greenest Show on Grass

Last year, the PGA Tour’s Phoenix Open lived up to its name as “The Greenest Show on Grass.” It was the first sporting event of its kind to have zero waste. As the event’s sponsor, Waste Management brought in advanced facilities that made sure everything was recycled, reused, or composted — even discarded liquid from…

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The 12 most important word of mouth marketing lessons — live, July 20!

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the…

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Word of mouth for your event: Make the ticket worth putting on the wall

When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…

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Issue #135: Word of mouth for trade show exhibitors

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers…

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WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…

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WOM lessons from the 2009 NRA Show: Get their signature

Supergenius Example #3: Eco Products Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth. But instead of the normal raffle, participants were also asked to add their signature to a pledge that read: “We the People of the restaurant and hospitality industry, in order…

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