Tag Archives: evangelists

It’s a small (and strange) world after all, brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…

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3 groups of talkers who can boost your word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last issue, we talked about the best places to start taking part in word of mouth conversations about your company. But once…

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How Molson Coors turns doubters into advocates

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. On occasion in social media, our team will bump into comments that suggest that Molson Coors is “less than” what craft or micro brewers can produce. I am always respectful of opinions that are expressed — but, I just can’t accept what is really…

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Word of mouth: Not just another marketing channel

This is a guest post Terri Whitesel, Manager of Online Marketing for DeKalb Medical. How we built a word of mouth-worthy orthopedic service from the ground up What do you do when your product or service is not WOM worthy? How do you plan a service experience from beginning to end to assure that your…

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Word of Mouth Tip #63: Offer something crazy for the crazy fans

Support your fanatical, crazy, and passionate fans. They’re rare, and they deserve extra support and encouragement. Tough Mudder events are extreme, long-distance obstacle races that attract some serious (some might say “crazy”) athletes. And as part of these races, they have a lot of fun side competitions like costume and mullet contests. But they also…

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How to build a fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran…

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How Maker’s Mark is earning lifelong fans – live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Happy birthday, Fiskars — from 6,400 of your biggest fans

On its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World. With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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