Tag Archives: Estee Lauder

Case Study: Estee Lauder — live from Word of Mouth Supergenius

3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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How Estee Lauder uses fan feedback — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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