Tag Archives: employees

Give your employees the chance to start word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…

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Your employees = your 24/7 news source

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the “good old days” you could control the messages generated by your company and about your company. Your CEO might be quoted in…

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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…

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Who are your talkers?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] All great word of mouth projects start with a focus on talkers — the people actually spreading the conversations. If you don’t have them,…

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8 word of mouth topics to write about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Blogs, newsletters, and other types of content are fundamental word of mouth tools. The problem: What the heck do you write about? It’s an…

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Video: How Citrix has evolved into a social business

Companies of any size can become a social business by leveraging the value of social media throughout all parts of the company –- taking social media much further than just promoting content to fans online. Citrix started its journey to becoming a social business by launching online customer support through social media. Excellent customer service…

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