Tag Archives: email marketing
Blog, newsletter March 25, 2014

Four word of mouth lessons from one email

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Pinrose is a small perfume company that personalizes scent recommendations based on the customer’s mood. Recently, they sent their earliest customers a fantastic email…

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Blog October 10, 2013

Spic and spam

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This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…

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Blog, WOM Tips June 4, 2012

Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable

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Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….

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newsletter November 29, 2011

3-Minute WOM Lesson: 3 ways to turn one-time customers into big talkers

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] All those customers that come in and out of your store or visit your website every day represent…

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newsletter February 8, 2011

3-Minute WOM Lesson: 3 things you can do today to get people talking

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Hey, what are you up to today? If you answered, “Finding quick and simple ways to get people…

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newsletter September 21, 2010

3-Minute WOM Lesson: 3 basics for helping your content spread

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need an advanced degree to be an amazing word of mouth marketer, you just need…

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WOM Tips March 1, 2010

Word of Mouth Tip #54: Always ask for their email

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You work so hard for a click on your web page. You put so much effort into getting someone in your store. You do so much just to earn a fan. But without a way to contact them again, you have to start all over the minute they walk away. Extend the relationship by always…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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