Tag Archives: Dreamfield’s Pasta
Supergenius Live December 16, 2009

Case Study: Dreamfields Pasta — live from Word of Mouth Supergenius

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4:40 — Bergen Anderson introduces ExactTarget‘s Jeff Rohrs. 4:41 — Jeff says Dreamfields has a very unique selling problem that social media and word of mouth helped solve. The main goal of a seller of pasta is to have shelf space. The problem is that it’s a crowded shelf space, and Dreamfields price point is…

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Case Studies, Events November 23, 2009

How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and ExactTarget VP of Marketing, Jeff Rohrs. Here Jeff shares a few tips based on the Dreamfield’s Pasta case study he’ll be presenting:…

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