Tag Archives: donations

WOM Tip #378: Make a physical reminder for word of mouth

Some word of mouth topics are harder to spread than others. For example, the issue of hunger in Rhode Island is a difficult one for many people to comprehend. So to make their message more tangible, one food bank created empty cans branded as “Nothing.” Photo from Nail. The cans of “Nothing” were designed a…

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WOM Tip #234: Make people ask “Why?”

Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…

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3 ways to earn fans with your unused stuff

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] This week we’re asking you to take a look at the stuff you already have that could lead to great word of mouth topics…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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