Tag Archives: disclosure

The power of being vulnerable

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. When you’re vulnerable people connect more to whatever it is that…

Read More 1 Comment

Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…

Read More Comments Off on Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

3 ways to teach your team word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth ethics isn’t just something for the PR or legal team to handle. At great brands, every employee gets it — from the owner…

Read More Comments Off on 3 ways to teach your team word of mouth ethics

Transparency is the starting point — credibility is the finish line

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What does it take to create a winning digital marketing initiative? There is no doubt that…

Read More 1 Comment

3 ways to keep your word of mouth honest

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your advocates are talking about you because they trust you. That’s huge. That’s how word of mouth works. But it can be easy to lose that…

Read More Comments Off on 3 ways to keep your word of mouth honest

How to make a great first impression when engaging online

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in the conversation is important for keeping the word of mouth going. Engaging for the first time can be intimidating, but it gets easier…

Read More Comments Off on How to make a great first impression when engaging online

4 key groups to train on word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long…

Read More 2 Comments

Word of Mouth Tip #108: Disclosure is easy

An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…

Read More Comments Off on Word of Mouth Tip #108: Disclosure is easy
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More