[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….
Tag Archives: design
Don’t forget the packaging!
This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…
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Word of Mouth Tip #78: Help talkers show off your best work
Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…
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Word of Mouth Tip #74: Create something amazing and give it away
Word of mouth needs a trigger — something to spark the conversation. Triggers come in all shapes and sizes. Buttons, badges, handouts, cards, T-shirts, artwork, research, lists, or ideas can all ignite word of mouth. And like anything, the more useful, unique, sticky, funky, bubbly, or brilliant the trigger, the more conversation it creates. How a…
