Tag Archives: dave evans

The origins of online word of mouth: Part 2

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…

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The origins of online word of mouth: Part 1

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part one of an excerpt adapted from his book. Early online word of mouth Perhaps in one direct response to the growing sophistication of marketing and…

Read More Comments Off on The origins of online word of mouth: Part 1
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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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