Tag Archives: customer service
Case Studies July 1, 2010

How Estee Lauder uses fan feedback — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Case Studies June 30, 2010

How PrintingForLess.com creates fan loyalty — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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newsletter June 22, 2010

3-Minute WOM Lesson: How to inspire word of mouth with customer service — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Supergenius Live December 16, 2009

Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius

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10:15 — Bergen Anderson introduces Get Satisfaction‘s Lane Becker. 10:16 — Lane shows a slide, “So you’ve got these customers” and you want them to tell everyone about you. “How many of you have a community and are actively engaged in it?” 10:16 — There are 3 things to remember about customer service. 1. This…

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Case Studies, Events November 2, 2009

How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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newsletter March 17, 2009

Issue #123: Three WOM topics you can try today

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Here’s a few simple topics you could try right now to get folks talking about you: 1> Special sale 2> Extraordinary customer service 3> Do something silly 1> Special sale One of the easiest topics you can use to get people talking about you is a great sale or a special offer. Get some bonus…

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WOM Research February 13, 2009

From the archives: Positive relationships between employees and customers increase word of mouth

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A 2000 study co-produced by Bowling Green State, Kansas State, and Arizona State Universities examined the effects of interpersonal relationships between consumers and employees on word of mouth activity. Through the polling of more than 1,500 random customers of a major southwestern bank as well as customers of a dental practice in the same region,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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