Tag Archives: corporate social media

Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell

3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…

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Mayo Clinic: “Mixing Traditional Communications with New Tools” — Live from BlogWell

1:30 — Bob Pearson introduces Lee Aase, Mayo Clinic’s Manager of Social and Syndicated Media. 1:32 — Lee Aase has the slides posted in his personal blog, SMUG 1:33 — Lee says you don’t need a lot to use social media; just a lot of common sense 1:33 — Lee: Don’t just pitch the media;…

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Welcome to BlogWell! — Introduction and opening thoughts from SMBC CEO, Andy Sernovitz

[We’re live-blogging our BlogWell event today from Minneapolis. Also be sure to check out the live-blogging coverage from the folks at Minnov8.] 1:00 — Andy Sernovitz welcomes the crowd of 300+ to BlogWell. 1:05 — Andy: This is our 6th BlogWell event. We are thrilled to be here. 1:06 — Andy encourages the crowd to…

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Good morning from BlogWell — and a big thanks to General Mills!

Good morning! We’re just getting set up at BlogWell here in Minneapolis, hosted by General Mills. Thanks The event is sold out, we’ve got some amazing case studies in corporate social media lined up, and the facilities are fantastic. We’re especially grateful for the generous support of lead sponsor Globalpark, as well as sponsors Jive,…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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