Tag Archives: content

Your content is kidding no one

This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s…

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Why you shouldn’t charge for your best work

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I’m all about putting out content, becoming a media company, and providing value to your customer. By giving…

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WOM Tip #397: Tell the stories people want to hear — but make them meaningful

You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…

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Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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How to create interesting content on a “boring subject”

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I answered this question in episode two of #AskGaryVee. That was quite a while ago now, so I…

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How small businesses can compete with Fortune 500s

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. It’s no secret that the companies I advise at VaynerMedia have a lot of resources. Probably a lot…

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Think your industry is boring? Think again.

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you follow my blog, you know that I’m all about content, content, content. Companies need to become…

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All filler. No killer.

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Everyone wants a hit. That was the general sentiment around the…

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