Tag Archives: content creation

Why you shouldn’t charge for your best work

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I’m all about putting out content, becoming a media company, and providing value to your customer. By giving…

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How to create interesting content on a “boring subject”

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I answered this question in episode two of #AskGaryVee. That was quite a while ago now, so I…

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How small businesses can compete with Fortune 500s

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. It’s no secret that the companies I advise at VaynerMedia have a lot of resources. Probably a lot…

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Video: How Leggett & Platt used a rap video to talk about mattress springs

One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…

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Think your industry is boring? Think again.

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you follow my blog, you know that I’m all about content, content, content. Companies need to become…

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What you’re not getting about creating a community

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. Everybody just thinks they’re just going to start a show, or start a blog, and they’re magically going…

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WOM Tip #152: Ask people to help you tell your story

Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…

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Video: How Kaiser Permanente writes their own word of mouth stories

“If you don’t like the news, go out and make your own.” That famous quote by Wes “Scoop” Nisker fits nicely with the word of mouth fundamental, “give people something to talk about.” According to Kaiser Permanente’s VP of Brand Communication, Holly Potter, that quote also inspires their goal to tell their own stories online….

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