Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense of community and teamwork — all while starting a bunch of conversations. How a word of mouth supergenius does it: Buckley’s restaurant owner Ken Dick…
Tag Archives: community
Word of Mouth Tip #24: Help fans accomplish something together
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How Ford supports Mustang fans by dedicating a chunk of their site to them
As Ford rolls out its 2010 Mustang, a big chunk of their new micro-site is all about connecting visitors to the external sites owned and operated by die-hard Mustang fanatics. Broken down into three categories — “Accessories,” “Clubs and Forums,” and “Favorite Sites” — Ford points to dozens of their biggest online fans. The Lesson:…
What the community expects from vendors looking to participate
A recent survey of 3,000 global IT decision-makers by Toolbox.com and PJA Advertising and Marketing, highlighted by PJA’s Mike O’Toole on MarketingProfs, offered some insights into what communities expect from vendors looking to participate. As we often say, engaging with the talkers in your industry is one of the essentials of building relationships that lead…
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How a software maker included a bunch of tools for talking right in the box
Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…
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Word of Mouth Geniuses of the Week
Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…
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