Tag Archives: Coca-Cola

Word of Mouth Tip #38: Support existing fan communities

If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…

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Social media case study from Adam Brown of Coca-Cola

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Case Study: Coca-Cola — live from Word of Mouth Supergenius

3:00 — Kurt Vanderah introduces Adam Brown of Coca-Cola. 3:01 — Adam: Couple of things: – You have to do four things right. – Traditional campaign mindset doesn’t work. – Fish where the fish are. – Success revolves around genuine, compelling content. 3:01 — Adam: Our homepage isn’t just coke.com. It is everywhere that people…

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How Coca-Cola empowers fans all over the world — live with Adam Brown

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Coca-Cola Group Director, Digital Communications, Adam Brown. Here Adam shares a few tips based on the case study he’ll be presenting: Fish…

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Coca-Cola: The creation of Expedition 206 — Live from BlogWell

1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…

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BlogWell New York, April 29: How big brands use social media

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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