Tag Archives: Coca-Cola

3 easy word of mouth tools to share

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a…

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Video: How Coca-Cola turned customer feedback into a sold-out product

One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…

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New ways to use old marketing tools to get people talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] While word of mouth marketing is more sustainable, cost-effective, and (we think) fun than traditional marketing — you don’t have to throw out all…

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Video: 3 questions Coca-Cola asks before sharing content

A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…

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WOM Tip #187: Put their name on your stuff

For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…

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In praise of the surprise and delight

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’m a huge proponent of the good ol’ marketing tactic…

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3 word of mouth tips for local businesses

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that…

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3-Minute WOM Lesson: How Coca-Cola is energizing and empowering their biggest fans — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Featured Downloads

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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