Tag Archives: Chipotle

How to pull off thought-provoking word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s a time and a place for the fun marketing stunt or goofy ploy for attention. But sometimes it’s better to focus on substance…

Read More Comments Off on How to pull off thought-provoking word of mouth

Adding value in unexpected places

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What a nightmare. I had to get my tires changed. Here’s…

Read More Comments Off on Adding value in unexpected places

3 ways to help your employees thrill customers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s one thing to teach your employees to do their jobs well — it’s another thing to give them the tools to thrill your…

Read More 1 Comment

3 inexpensive ways to earn word of mouth from big talkers and celebrities

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Think your budget’s too small to get celebrities and big influencers talking about your stuff? The good news is you don’t have to pay…

Read More Comments Off on 3 inexpensive ways to earn word of mouth from big talkers and celebrities

WOM Tip #188: Secrets are great for word of mouth

Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you anyway (if you know how to ask). People love being in on exclusive information like this and they love to tell their friends…

Read More Comments Off on WOM Tip #188: Secrets are great for word of mouth

How to start conversations by doing something unexpected

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes the simplest way to get people talking about your stuff is to do something they wouldn’t expect. This is about more than crazy…

Read More Comments Off on How to start conversations by doing something unexpected

Making each of your locations a destination

If you have multiple locations, is there any reason for people to visit more than one (other than convenience)? Would they take a picture of your different locations? Would your customers challenge their friends to visit them all? Austrian grocer MPREIS (the self-proclaimed “Seriously Sexy Supermarket) goes all out by vastly varying the designs of…

Read More Comments Off on Making each of your locations a destination
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again