Tag Archives: charity: water

Today is World Water Day: Use WOM to change the world

Nearly one billion people live without access to life’s most basic need: clean, safe drinking water. At charity: water, we’re out to solve this huge problem. Quickly. And we’re aiming to do so with word of mouth marketing and the power of birthdays. At charity: water we do a few things differently. Here’s a look…

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Case Study: charity: water — live from Word of Mouth Supergenius

4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 —  How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…

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Word of mouth can change the world — help us build 20 wells for 20 great communities

Word of mouth is more than a marketing tactic, it’s a business philosophy that can change the world by helping great messages spread. And because we’re bringing together the world’s most amazing word of mouth marketers for our Word of Mouth Supergenius event on July 20th in New York, we wanted to use the opportunity…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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