4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern. He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…
Tag Archives: California Tortilla
How California Tortilla harnessed customer engagement to launch a new menu and boost sales — a live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
Read More
Comments Off on How California Tortilla harnessed customer engagement to launch a new menu and boost sales — a live Word of Mouth Supergenius preview
Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”
Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…
Read More
Comments Off on Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”
