Tag Archives: buzz

Quiznos sponge monkeys revisited — buzz isn’t enough

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When I say Quizno’s “Spongemonkeys,” odds are you know what I am talking about. Considering the short time that campaign ran, that is a…

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A checklist to guarantee passion projects

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I carry a journal with me just about all the time, which I fill with…

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WOM Tip #329: Unique customer services are worth talking about — even if they’re small

We’ve all heard those stories of companies bending over backwards to provide a wow-worthy customer experience. But let’s face it: While fantastic customer service is crucial for a remarkable business, not everyone can be The Ritz-Carlton. Luckily, you can still do amazing stuff for your customers without pouring all of your resources into concierge-level service….

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Video: How Microsoft makes everyday stuff buzzworthy

Rob and Jessica share the challenges they faced for creating excitement around their Windows 8 launch.

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How to use your leftovers to create word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great word of mouth doesn’t have to be some expensive, shiny new thing you and an agency came up with. Sometimes you can create…

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WOM Tip #144: Perform random acts of buzzworthy kindness

You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…

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Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt

In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products. So, during last year’s World Series, Louisville Slugger (with the help of their…

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Case Study: Discovery Communications

2:50 — Erin McDaniel introduces Discovery Communications‘ Social Media Manager, Kristen Variola. 2:51 — Today we are talking about Cake Boss! Cake boss is a fan favorite on TLC, and has been online since 2009. 2:53– Discovery connects with fans on Twitter, Facebook and Pinterest. Facebook is currently the biggest channel with 4.1 million likes. 2:54–…

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