Tag Archives: brand message

Video: Why EMC cut back on their social media accounts

Creating a repeatable word of mouth message takes keeping it simple — for any company, big or small. The more confusing your brand message looks, the harder it is for your customers to tell people about you. That’s why, at EMC Corporation, they had a problem. With over 100 company Twitter accounts — all with…

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…And you will know us by the trail of content

This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. What’s your endgame? You won’t be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that…

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